Maybe it’s time to rethink your eLearning strategy
Have you ever wondered why Nokia lost the game to Apple? The bottom line is that Nokia lost because it couldn’t learn and it couldn’t learn fast. Continuous learning keeps your business competitive and improves employee retention and engagement, increasing productivity. Are you hiring new team members? You’ll need them to learn the ropes. It’s not just about organizations. Starting a new job? You will have to learn the ropes. Learning the ropes and other “stuff” like how best to answer customer questions or how to submit a vacation form is very important. Welcome to eLearning. Like it or not, you need to rethink your eLearning strategy, even more so in today’s remote and hybrid environment where knowledge is a competitive advantage.
What eLearning offers organizations
eLearning offers the flexibility of learning at your own pace, from any location and on any device. This means team members can access training materials at their convenience, making it easy to fit into their busy schedules.
- Cost effectiveness
eLearning eliminates the need for travel and reduces the costs associated with attending training sessions in person. In addition, eLearning materials can be reused and updated, reducing the overall cost of training.
eLearning allows team members to focus on areas where they need the most improvement, providing more personalized learning.
eLearning can be easily scaled to large numbers of participants, making it an ideal solution for organizations with large workforces or simply for organizations where teams are remote.
- Technical challenges
While using eLearning, there may be technical issues such as compatibility issues with different devices and slow internet speed, which may affect the overall experience.
- Lack of interaction
eLearning can be a one-of-a-kind experience, and team members may miss the interaction and collaboration that comes with in-person training.
- Resistance to change
Some team members may be resistant to eLearning and prefer the traditional method of face-to-face training. Overcoming this resistance can be a challenge for organizations.
Rethink Your eLearning Strategy: Death by PowerPoint
Okay, so you need to train your team, so you email them a PowerPoint presentation, right? Poorly! Without an instructor present, team members may not be as engaged in the training process, which can result in lower retention rates. The biggest problem with eLearning is boring content. And even if your PowerPoint is interesting, how do you get your teams to open your mail or Slack message? And when they open it, how do you know they actually received the information?
Think about the last season of your favorite series or go back to when Game of Thrones was the topic of every Monday conversation. Why? Because it was fascinating! You couldn’t help but watch the episode! Well, maybe you don’t have the budget Game of Thrones, but that doesn’t mean your content can’t be interesting. Use video. Infographics. Snapshots. We even use GIFs! Because if it’s not fun, no one will watch it!
Show Don’t Tell
You need to be able to show students, not just tell them. It’s all about engagement. Interactive learning is better for recall than passive learning. If you want students to learn, they need to interact with the content. Quizzes and games are a good way to get your students to do this because they make them think about what they’ve learned, which helps them retain it for longer.
Quizzes are also a great way to test knowledge and make sure your students really understand what you’re teaching them. They can be as simple as multiple choice questions or true/false statements, or they can be more complex and require the student to write their answers in complete sentences.
Games don’t have to be complicated either! You can use simple game mechanics like “click here” or “tap anywhere on the screen” if they make sense in the context of your lesson plan/module/whatever you call it. These types of interactions will help keep students engaged while also requiring them to think: that means more time spent learning, rather than just passively absorbing information.
A 2023 PWC study found that 80% of CEOs cite the need for new skills as their biggest business challenge. The bottom line is that learning is a critical success factor in business. If you’re going to be “in” in 10 years, then maybe it’s time to rethink your eLearning strategy!